La Rêve-gif format

April 17, 2011



Metaphor-Heart of Stone

Cliche-British Punk Rock

Metaphor for “Going Green”

Cliche Shepard Fairey "Obama Poster"

A metaphor is essentially an analogy or an implicit way or stating something through comparisons, images etc. Metaphors function as a way for us to relate to various things so we can understand our world in different ways. I think it’s important because it’s a good way to get a point across in ways that can be more creative instead of linear.

What makes an image cliche is when it becomes mass produced and popular, and just overused to the point of losing it’s original meaning.

These is a Mercedes Benz Ad, based on the left and right brain. I think what makes this ad successful is that it uses space to it’s full advantage. It caught my attention right away with it’s use of color that was mostly analogous but with accent hues to make it stand out. It’s a literal juxtaposition between linear and technical and asymmetry and deviation. This ad is all about balance and contrast, and in my mind I think it was executed will. Even though it is trying to convey opposites, it still expresses unity and harmony. I like how there is variety in the piece, and there is emphasis on all the right parts, so it isn’t overwhelming.

What make’s an ad successful, is a question with many components. You have to know your target audience and first of all, and combine the elements and principles of design to make a composition that will lure the viewer in. This ad has a great amount of flow and gives you something to ponder, and to stimulate your senses.

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In this project I wanted to show the relationship between nature and trash and how it combines with urban beauty.  They range in ambiguity from obviously artistic to something that is plain trash. I wanted to explore how they interact to create a unique relationship that may or may not exist in our heads, but inspires feelings and cultures among us.

In all the compositions I wanted to include pictures that I had taken myself, to give a sense of the everyday environment, and how we are constantly surrounded by the clash between nature versus beauty. I wanted to juxtapose the relationship that things that are trash can have an aesthetic while things that we see as glamourous can be trashy and unappealing in some way, to create the entire idea of urban beauty.

The emerging relationships that I observed was mainly of color. There were some sections that were more analogous, or complementary or shared a main color. Another relationship was one of text, and observing which one competed for your eye when juxtasposed next to an image composition.

Artist Statement:

My text based composition was inspired by a picture of a woman looking into a mirror and seeing the reflection of an alien. It was a renaissance type of woman which inspired my thoughts on the always present beauty standard and the loss of identity it creates. My image based composition came from the word fragile. So I wanted to portray things that are easily broken or destroyed, So I immediately thought of bones, and x rays, and the piece began to take on a darker tone. These two compositions are not related in concept but share a common thread of one image. The x ray of the women in jeans. In the text based composition she is a representation how beauty is sold to us in an identity, and in the image based composition, it is a part of the beautiful and dark fragility of life.

Chapter 2 Response

February 26, 2011

i found it kind of interesting that the term interactive as almost become meaningless in many ways, because it has become so hard to describe and define. Is touching it interactive? or in the world of digital media using a mouse make it interactive? the difference between a  point and click, or when the viewers acts have a direct effect to the piece,  it is very hard to say, because any experience of art, is considered interactive. does the viewer interact within a boundary set by the artists or do they create them themselves? or perhaps they came apart of the artwork entirely.
also that digital art is customizable and ever changing making it more likely to be dynamic instead of static. Digital Media is much harder to classify because it is never just one thing, like A sculpture or A painting…it combines many things, even though there are some different classifications, it isn’t always useful.

A big part of this chapter talks about space, and it changes completely in the world of digital art space does not really exist in the ways that it does in traditional media, but tends to be more symbolic. so space in turn, is more about our perception. So this physical part of space and the symbolic part of space mesh together in the digital world, and can be completely independent of each other, or blend together. With digital art you can also distort a normal view of space and how we as humans perceive it.
Digital Mediums can also change what we perceive of realism as well.

In this chapter it talks about animation and how hard it can be to define. it is so broad, and goes out of the realm and art, bordering on functionality as well. this contributes to why it can be so difficult to peg. It merges so much together from all different kinds of places. There were some parts of the chapter that seemed really boring to be honest and not completely relevant, but it began to pick up again. Overall in this chapter I see the ways that Digital Art is changing the definition of art itself, and expands into a world most of us could scarcely imagine.

Project 1

February 19, 2011

This is my Project 1 based on Image Compilation.

February 13, 2011